Best of NexTerra’s 2025 Private Label Wine Stories

December 15, 2025

Another year of sourcing trips, new brand launches, industry conversations, and insights from across the global wine market. As we close out 2025, we’re looking back at the posts that sparked the most interest.

From practical private-label strategy to snapshots of key sourcing regions, here are the “most clicked” NexTerra blog highlights of 2025:

#5. In Search of Perfection: Sourcing Napa Valley

Napa may represent a fraction of global production, but its influence is significant. This post explores what makes Napa sourcing uniquely competitive — from dramatic elevation shifts and AVA-level diversity to long-standing quality benchmarks — and how NexTerra partners with growers across the region for premium private-label offerings.

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#4. The Amsterdammer: World Bulk Wine Exhibition

This recap takes readers inside the World Bulk Wine Exhibition in Amsterdam — where producers from 25 countries and thousands of buyers meet for two days of sourcing and negotiation. The post highlights global supply themes, emerging regional momentum, and why this show remains a key touchpoint for NexTerra.

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#3. Control Brand vs. Private Label Wines: Key Differences and Benefits

Private label, control brands, and national brands each play distinct roles in a wine program. This post breaks down how they differ in ownership, distribution, flexibility, and margin — and explains how businesses can use each model effectively.

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#2. Sourcing in a Shifting Market: Private Label Wine Interview with NexTerra

In this conversation with Beverage Trade Network, Duncan Marks outlines the biggest sourcing shifts of 2025 — including regional oversupply, pricing volatility, freight impacts, and the growing range of buyer requests. A straightforward look at the supply dynamics shaping today’s bulk wine market.

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#1. Wild & Rooted: Grounded in Nature, Wild at Heart

This post introduced one of our newest brands and the story behind it. “Wild” reflects individuality and expressive flavor; “Rooted” emphasizes connection to land, tradition, and community. The lineup features bold, fruit-forward wines crafted for modern consumers looking for character and authenticity.

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A Toast to 2026

Thank you for reading along this year — whether you followed our sourcing travel, dug into market insights, or explored the strategy behind private-label wine. More stories and region updates are already underway for 2026. Cheers!

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