Where Ranching Heritage Meets Private Label Winemaking
While most wine labels lean into geography or tasting philosophy, Steak and Potatoes also leans heavily into family legacy. From the very first glance, the brand signals something deeper than varietal or appellation—it tells a story rooted in grit, tradition, and generations of agricultural pride. Produced through a private label winery partnership with NexTerra, Steak and Potatoes Wine founder (Drew Roberson) bridges his Neblett family’s Texas ranching heritage with modern California winemaking, creating a wine brand that feels both authentic and accessible. Drew’s grandparents were Charles Jr. & Ruth Neblett.
The brand is deeply rooted in the Neblett family’s long history in cattle ranching. Its identity draws inspiration from the Hereford operation run by Charles Jr. and Ruth in Stephenville, Texas. The renowned Battle Intense bloodlines that originated from Wiese & Sons in Manning Iowa, helped transform their herd and the cattle industry. Certainly has left a lasting imprint on generations that followed. Today, that same legacy lives on through Steak and Potatoes Wine.
Adding to the authenticity, the original Hereford photographs pulled directly from the family archives—including the striking cattle portraits now featured on the label—form the visual foundation of the brand. These images don’t just decorate the bottle; they connect the wine directly to its agricultural roots and reinforce the values of hard work, quality, and tradition that define the Steak and Potatoes wine brand.
The Power of the Hereford: A Symbol That Speaks Volumes
Q: The Hereford on your label is quite striking. What's the significance of that particular breed?
A: The Hereford on the label gives homage to the original Hereford cattle that came from England in the late 1800s. For Steak and Potatoes wine, the Hereford isn’t just a design choice—it’s a symbol of origin. The breed represents durability, consistency, and heritage, qualities that translate seamlessly into the wine itself. In a crowded retail environment, the bold imagery instantly differentiates the bottle while reinforcing a sense of authenticity consumers can trust.
Five Generations of Texas Ranching
Q: Tell us about your family's connection to the ranching industry. How far back does it go?
A: We are very proud of our family history. I come from five generations of ranching in Texas. My Grandad, Charles Neblett Jr., was related to the Jowell family. The Jowells were one of the first ranching families to bring Hereford cattle to Texas. Jowell Ranch was located where Possum Kingdom Lake is today.
Why Honor This Heritage Through Wine?
Q: What inspired you to create a wine brand honoring this heritage?
A: I'm honored to carry on my family's heritage in the Hereford industry. I wanted to give back in honor of my Grandparents. Wine has long been associated with gathering, sharing meals, and passing stories across generations—making it a natural medium for honoring family history. By working with NexTerra Wine, Steak & Potatoes was able to translate that legacy into a tangible, nationally distributed product without compromising quality or vision.
Crafted for the Table: Pinot Noir, Cabernet Sauvignon, Sauvignon Blanc, and a Red Blend
Q: Where can people find Steak and Potatoes Wines?
A: Steak and Potatoes is available at HEB, Meijer, Homeland and other fine retailers nationwide.
- Cabernet Sauvignon – Wild dark fruits, baking spices, tobacco and hints of vanilla on the nose. Flavors of plum, dark cherry and blueberry lead to well-balanced tannins.
- Pinot Noir – Bright and juicy with flavors of cranberry, raspberry, and pomegranate. This silk Pinot Noir is accented by a hint of cola and a smooth finish.
- Sauvignon Blanc – Aromas of zesty lemon and lime, accented by delicate white floral notes and fresh green herbs. Light ot medium body with lively, well-balanced acidity.
- Red Blend (Just Released December 2025) - Juicy notes of ripe cherry, raspberry, and black plum open on the nose, followed by touches of toasted oak, vanilla, and savory spice.
These wines were intentionally selected to align with the brand’s name and positioning—approachable, dependable, and built for the dinner table.
A Blueprint for Private Label Wine Success
Steak & Potatoes Wine demonstrates what’s possible when heritage, storytelling, and private label winemaking work in harmony. By anchoring the brand in real history and pairing it with quality California wine production, the result is a product that resonates with both retailers and consumers.
For private label wineries and brand builders alike, Steak & Potatoes serves as a compelling case study: Authenticity scales. Story sells. And legacy, when done right, never goes out of style.
Contact us to learn more about Steak and Potatoes, click here to learn more about NexTerra and our Private Label Winery capabilities.