Private Label Wine: Meeting the Moment at PLMA 2025
Private label continues to be one of the strongest growth engines in today's retail landscape. In 2024, store brand sales reached $271 billion—a record high that underscores the ongoing shift toward quality, differentiation, and value. This growth isn't just about price competitiveness anymore. Today's consumers are seeking authenticity, unique flavor profiles, and brands that align with their values—and private label is delivering on all fronts.
Why Private Label Wine Is Poised for Growth
The wine category is experiencing its own private label renaissance. As consumers become more adventurous and less brand-loyal, retailers have a unique opportunity to capture margin while offering curated, exclusive selections that can't be found anywhere else. Premium private label wines are no longer seen as "budget alternatives"—they're strategic differentiators that build customer loyalty and drive repeat purchases.
Factor in the rising costs of traditional branded wine portfolios, supply chain pressures, and the need for flexibility in today's market, and it's clear why forward-thinking retailers are expanding their private label wine programs.
NexTerra at PLMA 2025
At PLMA's 2025 Annual Private Label Trade Show in Rosemont, Illinois, NexTerra will join industry leaders to showcase how our end-to-end wine solutions are helping brands and retailers meet this moment.
Stop by booth F3118 where we'll be pouring select wines, including an exclusive preview of our 250th Anniversary Spritzes—a celebration of craft, innovation, and what's possible when you partner with the right team.
Built for Scale, Designed for Distinction
From global sourcing and turnkey blend development to packaging and logistics, NexTerra delivers private label programs built on three pillars:
Consistency – Reliable quality across every vintage and production run, ensuring your brand promise is kept bottle after bottle.
Scalability – Whether you're launching a regional test or rolling out nationally, our infrastructure grows with your ambitions.
Consumer Insight – We don't just make wine—we help you understand what your customers want and how to position your program for maximum impact.
The result? Distinctive, high-quality wines brought to market efficiently and at scale, with the agility to adapt as trends evolve.
Let's Connect
We're looking forward to connecting with retailers, buyers, and brand partners exploring what's next in private label wine. Whether you're launching your first program or expanding an existing portfolio, we'd love to discuss how NexTerra can support your vision.
PLMA 2025 Annual Private Label Trade Show
November 16–18, 2025
Donald E. Stephens Convention Center — Rosemont, IL
Booth F3118
Can't make the show? Contact us to schedule a call and learn more about our private label wine solutions.
The future of private label is here—and it tastes better than ever.