In a wine market shaped by shifting consumer habits and tighter retailer demands, one thing is clear: private label is no longer just a smart play—it’s the competitive edge.
What Is Driving the Rise of Private Label Wines?
Retailers are increasingly asking for “control brand”—labels they can own, price confidently, and position without the volatility of national portfolios. Private label wines offer a solution that meets these demands while giving distributors something just as critical: predictable, higher-margin SKUs.
Why Are Retailers Asking for Control Brands?
· Retailer demand is surging. Buyers want exclusive brands that can’t be undercut online or by competitors.
· Margins are tightening. Private label wines typically deliver 10–15% more profit than national brands.
· Consumers are value-driven. Store-brand alcohol grew 12% last year, outpacing national wines even as overall consumption softened. (Source: Newsramp)
· Retail relationships matter. Distributors that offer exclusive labels can strengthen buyer loyalty and protect shelf space.
What Makes NexTerra Different?
With over 20 years of experience and 1.5 million casesproduced annually, NexTerra offers the full toolkit to make private label easy and profitable:
· Custom wine programs built around your retailer targets
· Full-service execution: compliance, logistics, packaging, design
· Fast-turnaround SKUs across key varietals
· Flexible formats, from 375ml to PET kegs
How Can You Launch a Private Label Wine Brand?
Whether you’re refreshing your portfolio or looking to launch your first control brand, NexTerra makes it fast, scalable, and profitable.
Let’s talk about how we can build your next winning label. Contact us today.