Summer is a paradoxical time for red wine enthusiasts, with hot days and warm nights that aren't the ideal conditions for enjoying dense, bold red wines. In recent years, however, the rise of chillable red wines has introduced a new generation of wine drinkers to a style that is both refreshingly modern and deeply rooted in winemaking tradition.
Decades, and even centuries, ago, many red wines were naturally lower in alcohol, brighter in acidity, lighter in tannin, and crafted for earlier, easier drinking. As consumer preferences have evolved and warmer growing seasons have become more common, many red wines have shifted toward higher alcohol, riper fruit profiles, and increased oak influence.
While these richer styles certainly have their place, they aren't always the best fit for warm-weather occasions. Serving these bold reds at colder temperatures can enhance the perception of tannins and acidity, making for a less enjoyable experience than a chilled white wine.
What Makes a Red "Chillable"?
What options, then, do red wine lovers have for poolside vibes and summer nights? Enter the chillable red.
Made from varietals such as Zweigelt, Gamay, Pinot Noir, and even darker grapes like Cabernet Franc, Barbera, or Grenache, winemakers harvest the grapes at a moment of pure fruit expression that still translates beautifully when served between 40–55°F.
With naturally lower alcohol, these easy-drinking wines have earned the French nickname glou-glou, an onomatopoeia for the joyful sound of wine pouring generously from bottle to glass. Skip the ice cubes and cue the chilled red.
A Growing Opportunity for Private Label
For retailers, chillable reds represent more than an emerging wine trend, they're an opportunity to differentiate.
As consumers continue exploring lighter, more approachable red wines, private label programs offer retailers the flexibility to introduce distinctive varietals and regional styles that stand apart from traditional summer offerings. Thoughtfully crafted private label wines help retailers meet evolving consumer preferences while creating exclusive products that build long-term brand value.
At NexTerra, we work with partners around the world to source wines that align with both market trends and retailer goals. As interest in chillable reds continues to grow, they offer another exciting opportunity to expand seasonal wine portfolios with unique, memorable offerings.
Contact us to learn more.